Posts by Wil

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Insights
What is A/B Testing? How it Works and When to Use It
May 28, 2025
16 min read

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Insights
Setting Good Product Management KPIs (B2B and B2C)
Aug 8, 2024
17 min read

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Product
Announcing Multi-Armed Bandits: Now Available in Amplitude Experiment
Apr 17, 2024
4 min read

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Product
Learn as You Ship and Quantify the Impact of Every Release
Mar 21, 2023
8 min read

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Product
Announcing CUPED Availability in Experiment: Ensure Reliable Results for Every Test
Feb 28, 2023
4 min read
