Amplitude Expands AI Visibility Tool

Since we launched AI Visibility, more than 27,000 brands have used our free tool to track how often they appear in AI conversations on ChatGPT and Google AI Overviews. What started as a small experiment has become one of the fastest adopted tools we have ever released. Today, brands are using it to understand how they show up in AI search, pinpoint competitive advantages, and develop strategies to ensure they are front and center in every search.

This early response reflects a bigger shift in the industry. AI-generated answers now influence more customer journeys than traditional search results, and updates from OpenAI, Anthropic, and Google have only accelerated that trend. ChatGPT’s Search Preview makes AI responses a primary starting point. Google continues to expand AI Overviews. Even social platforms are experimenting with AI recommendation engines that reshape discovery.

Brands are realizing that appearing in these systems is now just as important as appearing in traditional search. They want a clear, simple way to monitor how AI platforms talk about them without long setups or enterprise contracts. Because AI Visibility is free and requires no signup, teams across marketing, product, and growth can get answers in under a minute.

The momentum we are seeing is great validation that AI search has arrived with a bang and is here to stay.

Lessons learned from early customers

In the past three months, customers across every major industry have created over 70,000 AI Visibility reports. Many weren’t sure how they would rank. The data often revealed good news, but many brands found that they were missing from high-intent prompts. Some saw competitors owning key topics. Others discovered that sources like YouTube, Reddit, and Wikipedia were shaping narratives they were not part of.

Performance in these AI chats turns out to be measurable and improvable. Once teams saw visibility gaps in these LLMs, they immediately asked the same question: what should we do next?

That is exactly where we are focused with our latest updates to AI Visibility.

A new wave of AI Visibility features

Today, we are excited to release AI Visibility 1.5, a set of enhancements that make it more actionable and relevant across industries. These updates will help teams better understand how they appear in AI search and where they can improve.

New functionality

Generate content

Generate entire blog posts that match a custom brand voice and transfer styles from existing content.

Analyze your website’s traffic from AI chats

Connect AI Visibility with Amplitude Analytics to view traffic from ChatGPT, Perplexity, Gemini, Claude, etc., and track the downstream impacts on user behavior.

Product UI

Week-over-week visibility reporting

View your brand's visibility on a regular cadence, including filters to sort by topic and model.

Relevancy score

Focus your marketing efforts on topics where your visibility is low compared to other brands in your industry.

Drill down for more insights

Click into competitors, URLs, topics, etc., to view more information.

View old reports

Review previous reports or see old responses. Sort by common intervals or create a custom date range.

Reliability

Report generation reliability improvements

AI Visibility had early issues with missing data or outdated reports, but now reports consistently complete on time.

Performance improvements

Reports used to load in minutes or run out of memory, now they take seconds.

Improved prompt generation

More relevant prompts for a variety of customer types, such as B2C customers or lesser-known brands.

Generate reports for lesser-known brands

For brands that LLMs don't recognize yet, enter a domain name instead.

Usability

Mobile web support

Dark mode support

Clearer error messages

When things inevitably go wrong, we improved the way we show what went wrong and how we’re fixing it.

Coming soon

Sentiment analysis

Visibility alone is not enough. Our customers also need to know whether AI platforms are describing their brand positively or negatively. Sentiment scoring evaluates each AI answer to classify the tone of a brand’s mentions. Then, it aggregates those scores across prompts and topics to give teams a more accurate picture of user perception.

Recommendations to improve visibility

Teams want clarity about what to do next. Our analysis will soon highlight specific opportunities and offer recommendations for action, such as:

• Your competitor is strong in this topic. You may want to prioritize content here.
• These listicles mention your competitor but not you. You could consider outreach.
• This topic consistently omits your brand. Updating supporting content may improve representation.

These suggestions turn insight into action and help teams quickly make meaningful improvements.

More models

We currently support the two systems that matter most to digital marketers: ChatGPT and Google AI Overviews. However, we're seeing increased interest in other AI chats such as Perplexity, Gemini, and Claude. Each AI chat has valuable use cases, and we want to ensure we can capture as much customer engagement as possible.

More integrations across Amplitude

Amplitude Analytics is the leading digital analytics platform. The more we can combine AI Visibility with Amplitude Analytics, the more useful it will be for our customers. You can already identify people who go from AI chats to your website. You can track their conversion rate, show them guides, or retarget them with ads. Soon, you'll also be able to put AI Visibility data in charts and dashboards, access it via MCP and AI Agents, and export it to any of Amplitude's export destinations.

Why AI Visibility matters now

AI search is majorly influencing decisions early in the customer journey. Whether someone asks ChatGPT for product recommendations or glances at a Google AI Overview, their perception of your brand forms before they ever interact with you. If your competitors dominate LLM search, they will likely win customers you’ll never even see.

AI Visibility was created to help every company understand and improve how AI models talk about them. The momentum in these first weeks has been amazing, and these updates will make the tool even more actionable.

If you have already tried AI Visibility, thank you. Your feedback has helped us improve our product and will continue to guide what we build next. If you have not explored it yet, now is the perfect time. It is free, fast, and designed to give you clarity on your AI presence in a way no traditional SEO tool can.

AI search is the new front door to your brand. With AI Visibility, you can finally see what customers see and take control of your brand’s narrative.