The Future is Data-Driven: Introducing the Winners of the Ampy Awards 2025
Honoring Data-Driven Leadership and Innovation Across Industries
As we reflect on another transformative year in the world of data-driven innovation, it’s time to celebrate the bold builders, sharp strategists, and visionary leaders who have used Amplitude to redefine what’s possible. We’re thrilled to announce the winners of The Ampys 2025!
The Innovator
Pedro Pinheiro, Anota Aí (iFood)
Pedro reinvented experimentation at Anota Aí, empowering teams to launch and iterate without engineering bottlenecks. His data-driven approach unlocked major improvements in activation, user acquisition, and overall product efficiency, establishing experimentation as a core growth engine for the business.
The Transformer
Daragh Kelly, The Economist Group
Daragh and his team unified The Economist’s product, editorial, marketing, and data teams under a single analytics and experimentation framework. His leadership modernized decision-making across the organization, improving subscription journeys and accelerating insight-to-action workflows.
The Visionary
Joseph Numpeli & Mayank Vats, TIRA Beauty – Reliance Retail
Joseph, Mayank, and team built a unified performance intelligence system that brought marketing cost, attribution, and behavioral data together in one place. Their work improved ROI clarity, strengthened cross-team decision-making, and elevated TIRA’s data-driven marketing strategy.
Excellence in Digital Analytics
Bucket Store / Martinee
Together, Bucket Store and Martinee turned Amplitude into the backbone of their growth engine: modernizing taxonomy, streamlining reporting, and accelerating experimentation across the business. This unified approach empowered teams with faster insights, more personalized engagement, and meaningful improvements throughout the customer journey.
A+ in AI Spotlight Honoree
Coca-Cola FEMSA (led by Luis Felipe López Portillo Ortiz Harrsch)
Coca-Cola FEMSA launched a groundbreaking AI personalization initiative that transformed how the company engages customers across multiple markets. By unifying machine learning, generative AI, and Amplitude insights, the organization built a scalable, data-driven strategy that continues to deliver meaningful impact across its digital ecosystem.
chAMP of the Year
Jeremy Echols, Glassdoor
Jeremy Echols has been named Amplitude’s chAMP of the Year, a recognition reserved for one extraordinary advocate who truly goes above and beyond. Selected by Amplitude, this award celebrates a standout champion who actively contributes to the community with exceptional energy, authenticity, and dedication. Jeremy has been a powerhouse across countless advocacy activities—from taking reference calls and speaking at events to joining product betas and engaging deeply across the broader Amplitude network. His enthusiasm, professionalism, and generosity have made him a standout presence who consistently sets the bar for the Amp Champs program. Jeremy is not only an incredible advocate, but an incredible person, and we’re thrilled to recognize all he brings to the Amplitude community.
Pathfinders of the Year
Selected by Amplitude, this award celebrates standout community members who embody the spirit of a true Pathfinder. These Pathfinders regularly share valuable product data insights, promote data democratization across their organizations, and actively engage with the wider community to elevate data strategy and growth for others:
Allyson Marks, AirDNA
From the early days of our Slack Community, Allyson has been an enthusiastic and reliable community champion. She not only helps Amplitude users get unstuck, but also asks the right challenging questions and brings a remarkable level of thoughtfulness and thoroughness to every response. Allyson has spoken at community events across North America, Europe, and online, and is a strong advocate for uniting product and marketing teams under one shared vision.
Mandy Chatigny, Toast
From the moment Mandy joined the community, her depth of product knowledge was unmistakable. She’s not only a skilled Amplitude user who openly shares her expertise, but also a genuinely thoughtful and supportive member of the community. Mandy consistently gives back, enthusiastically contributing her insights through initiatives like the How I Amplitude series.
Shawn Hymer, Palo Alto Software
Shawn consistently goes above and beyond for the Amplitude community. He’s not only a trusted go-to resource, but someone who regularly jumps on calls with members, shares thoughtful product feedback with our team, and actively steps in to answer questions and offer his experience wherever it’s needed.
Looking ahead
Congratulations to all finalists and winners of The Ampys 2025!
Your leadership, creativity, and willingness to push the boundaries of what’s possible with data inspire our entire community. You’ve shown what can happen when teams embrace curiosity, challenge assumptions, and pair insight with bold action.
In 2026, we’ll spotlight each winner through our Ampys Story Series featuring interviews, case studies, and deeper dives into the remarkable work behind this year’s achievements.
Thank you for being part of the global Amplitude community. Here’s to continuing to learn, build, and innovate together in 2026!
Stay tuned to learn more about all of our winners through our upcoming blog series.
Ashlyn Warblow
Sr. Customer Marketing Manager
Ashlyn Warblow is a Customer Advocacy and Marketing professional dedicated to building relationships and highlighting the stories that matter most. She finds energy in bringing people together, celebrating their successes, and creating programs that help them grow. Her favorite part of the work is cheering others on and helping their stories shine.
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