Platform

AI

AI Agents
Sense, decide, and act faster than ever before
AI Visibility
See how your brand shows up in AI search
AI Feedback
Distill what your customers say they want
Amplitude MCP
Insights from the comfort of your favorite AI tool

Insights

Product Analytics
Understand the full user journey
Marketing Analytics
Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Heatmaps
Visualize clicks, scrolls, and engagement

Action

Guides and Surveys
Guide your users and collect feedback
Feature Experimentation
Innovate with personalized product experiences
Web Experimentation
Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
Activation
Unite data across teams

Data

Warehouse-native Amplitude
Unlock insights from your data warehouse
Data Governance
Complete data you can trust
Security & Privacy
Keep your data secure and compliant
Integrations
Connect Amplitude to hundreds of partners
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions →

Industry

Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions

Use Case

Acquisition
Get users hooked from day one
Retention
Understand your customers like no one else
Monetization
Turn behavior into business

Team

Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Executive
Power decisions, shape the future

Size

Startups
Free analytics tools for startups
Enterprise
Advanced analytics for scaling businesses
Resources

Learn

Blog
Thought leadership from industry experts
Resource Library
Expertise to guide your growth
Compare
See how we stack up against the competition
Glossary
Learn about analytics, product, and technical terms
Explore Hub
Detailed guides on product and web analytics

Connect

Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Partners
Accelerate business value through our ecosystem

Support & Services

Customer Help Center
All support resources in one place: policies, customer portal, and request forms
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Professional Services
Drive business success with expert guidance and support
Product Updates
See what's new from Amplitude

Tools

Benchmarks
Understand how your product compares
Templates
Kickstart your analysis with custom dashboard templates
Tracking Guides
Learn how to track events and metrics with Amplitude
Maturity Model
Learn more about our digital experience maturity model
Pricing
LoginContact salesGet started

AI

AI AgentsAI VisibilityAI FeedbackAmplitude MCP

Insights

Product AnalyticsMarketing AnalyticsSession ReplayHeatmaps

Action

Guides and SurveysFeature ExperimentationWeb ExperimentationFeature ManagementActivation

Data

Warehouse-native AmplitudeData GovernanceSecurity & PrivacyIntegrations
Amplitude Solutions →

Industry

Financial ServicesB2BMediaHealthcareEcommerce

Use Case

AcquisitionRetentionMonetization

Team

ProductDataEngineeringMarketingExecutive

Size

StartupsEnterprise

Learn

BlogResource LibraryCompareGlossaryExplore Hub

Connect

CommunityEventsCustomersPartners

Support & Services

Customer Help CenterDeveloper HubAcademy & TrainingProfessional ServicesProduct Updates

Tools

BenchmarksTemplatesTracking GuidesMaturity Model
LoginSign Up

Announcing Our Inaugural DEI Report

At Amplitude, we know DEI is about more than spoken commitments—it’s about action. That’s why we’re sharing the results of our first-ever DEI report and being transparent about how we need to improve.
Company

May 19, 2022

4 min read

Nikki Lasley

Nikki Lasley

Head of Diversity, Equity and Inclusion, Amplitude

Amplitude logo on blue background

As the first ever Head of Diversity and Inclusion at Amplitude, I’ve learned that there’s no one-size-fits-all diversity solution or program. Every company is different. The results of our first DEI report, released this week, reveal exactly where Amplitude stands on DEI and where we need to improve. Compiled based on data from 2021, the report covers the values that drive us forward, our strategic plan for defining measurable DEI goals, our current demographics, , and the ways that we are making a difference.

Our key findings show that there is work to be done, and it would be remiss to claim anything different. We want to model being authentic by being radically transparent about where we are right now, so that we can see how we can all work together to improve. Part of our DEI goals include increasing female participation in tech and improving the ethnic diversity of Amplitude, especially in our leadership ranks. Currently, our data on gender exists within the gender binary of male and female identified Ampliteers. In our next report, we will include data that reflects the gender spectrum.

Overall, 41% of the company is female identified. In terms of ethnic diversity, 51.1% of the company is White, 32.5% Asian, with less than five percent of the company comprising of Black/African American, Hispanic/Latinx, Native Hawaiian/Pacific Islander, Bi/Multiracial, or Native American peoples. It is important to note that currently, not all of the races/ethnicities mentioned are seen at all levels of the company.

It is not enough to have a commitment to DEI; we must have a plan for how to enact change within the company. Our strategic plan includes:

  • intentionally partnering with companies that will allow us to connect to and recruit diverse talent
  • embedding DEI learning into our onboarding and continual education process
  • intentionally working to create an anti-racist environment for all Ampliteers
  • developing 10 ERGs, with room for more
  • creating a mentor program
  • promoting employee wellness through our wellbeing program
  • continuing to support Black leadership in tech with our Tech for Black Founders program
  • hosting regular safe spaces in response to global and community events

Overall, we are focused on laying the foundation for future success. In 2020, we launched a six-month pilot mentoring program that would allow for mentees from underrepresented groups to connect with leaders at Amplitude. As this program continues to grow, Ampliteers will have the ability to be matched with external mentors based on various identities including race and gender. We also want to create a culture where holistic wellbeing is ingrained into our culture. Our Wellbeing Wednesdays series showcases different aspects of wellbeing across diverse communities. Furthermore, we partner with our ERGs to highlight and amplify their programs, and we pay attention to identity-based and intersectional aspects of wellbeing.

Our authentic goal is to create an environment of belonging for all. We must be mindful that increasing diversity without increasing inclusiveness actually negates the positive effects of diversity. One crucial role that every Ampliteer shares is their ability to create a more diverse and inclusive environment, and to be compassionate disruptors who live by our core company values of humility, ownership, and growth-mindset.

Be sure to check out the full DEI report to get a better idea of our baseline, and how we hope to grow from here.


We’re always welcoming more Ampliteers to our team. Check out our careers page to see open roles at Amplitude.

Get started with Amplitude
About the author
Nikki Lasley

Nikki Lasley

Head of Diversity, Equity and Inclusion, Amplitude

More from Nikki

Nikki is the Head of Diversity, Equity and Inclusion at Amplitude, where she focuses on leveraging the power of inclusive behaviors to impact recruiting, learning, culture and employee engagement. Previously, she was Vice President of DEI at Bank of the West.

More from Nikki
Topics

DEI

Platform
  • Product Analytics
  • Feature Experimentation
  • Feature Management
  • Web Analytics
  • Web Experimentation
  • Session Replay
  • Activation
  • Guides and Surveys
  • AI Agents
  • AI Visibility
  • AI Feedback
  • Amplitude MCP
Compare us
  • Adobe
  • Google Analytics
  • Mixpanel
  • Heap
  • Optimizely
  • Fullstory
  • Pendo
Resources
  • Resource Library
  • Blog
  • Product Updates
  • Amp Champs
  • Amplitude Academy
  • Events
  • Glossary
Partners & Support
  • Contact Us
  • Customer Help Center
  • Community
  • Developer Docs
  • Find a Partner
  • Become an affiliate
Company
  • About Us
  • Careers
  • Press & News
  • Investor Relations
  • Diversity, Equity & Inclusion
Terms of ServicePrivacy NoticeAcceptable Use PolicyLegal
EnglishJapanese (日本語)Korean (한국어)Español (Spain)Português (Brasil)Português (Portugal)FrançaisDeutsch
© 2025 Amplitude, Inc. All rights reserved. Amplitude is a registered trademark of Amplitude, Inc.
Blog
InsightsProductCompanyCustomers
Topics

101

AI

APJ

Acquisition

Adobe Analytics

Amplify

Amplitude Academy

Amplitude Activation

Amplitude Analytics

Amplitude Audiences

Amplitude Community

Amplitude Feature Experimentation

Amplitude Guides and Surveys

Amplitude Heatmaps

Amplitude Made Easy

Amplitude Session Replay

Amplitude Web Experimentation

Amplitude on Amplitude

Analytics

B2B SaaS

Behavioral Analytics

Benchmarks

Churn Analysis

Cohort Analysis

Collaboration

Consolidation

Conversion

Customer Experience

Customer Lifetime Value

DEI

Data

Data Governance

Data Management

Data Tables

Digital Experience Maturity

Digital Native

Digital Transformer

EMEA

Ecommerce

Employee Resource Group

Engagement

Event Tracking

Experimentation

Feature Adoption

Financial Services

Funnel Analysis

Getting Started

Google Analytics

Growth

Healthcare

How I Amplitude

Implementation

Integration

LATAM

Life at Amplitude

MCP

Machine Learning

Marketing Analytics

Media and Entertainment

Metrics

Modern Data Series

Monetization

Next Gen Builders

North Star Metric

Partnerships

Personalization

Pioneer Awards

Privacy

Product 50

Product Analytics

Product Design

Product Management

Product Releases

Product Strategy

Product-Led Growth

Recap

Retention

Startup

Tech Stack

The Ampys

Warehouse-native Amplitude

Recommended Reading

article card image
Read 
Customers
The Future is Data-Driven: Introducing the Winners of the Ampy Awards 2025

Dec 2, 2025

6 min read

article card image
Read 
Insights
Marketing Analytics in 2026: Predictions from the People Who Measure Everything

Nov 25, 2025

9 min read

article card image
Read 
Customers
Amplitude Pathfinder: How Dan Grainger Bet on Amplitude & Won

Nov 25, 2025

16 min read

article card image
Read 
Product
Getting Started: Driving Product Engagement by Obsessing Over Activation

Nov 24, 2025

4 min read

Explore Related Content

Integration
Using Behavioral Analytics for Growth with the Amplitude App on HubSpot

Jun 17, 2024

10 min read

Personalization
Identity Resolution: The Secret to a 360-Degree Customer View

Feb 16, 2024

10 min read

Product
Inside Warehouse-native Amplitude: A Technical Deep Dive

Jun 27, 2023

15 min read

Guide
5 Proven Strategies to Boost Customer Engagement

Jul 12, 2023

Video
Designing High-Impact Experiments

May 13, 2024

Startup
9 Direct-to-consumer Marketing Tactics to Accelerate Ecommerce Growth

Feb 20, 2024

10 min read

Growth
Leveraging Analytics to Achieve Product-Market Fit

Jul 20, 2023

10 min read

Product
iFood Serves Up 54% More Checkouts with Error Message Makeover

Oct 7, 2024

9 min read