Experimentation

Market dynamics prove that experimentation is fundamental to driving growth in the age of AI
Perspectives
September 12, 2025
AI Just Raised the Bar on Experimentation
Eric Metelka smiles on a dark background
Eric Metelka
Director of Product Management, Experimentation, Amplitude
A colorful calculator
Perspectives
September 4, 2025
What A/B Testing Calculators Get Wrong
Eric Metelka smiles on a dark background
Eric Metelka
Director of Product Management, Experimentation, Amplitude
A disorderly stack of shapes compared to an orderly stack, suggesting the difference between building and buying experimentation platforms.
Perspectives
August 28, 2025
The Evolving Landscape of Experimentation Tooling: Build vs. Buy
Eric Metelka smiles on a dark background
Eric Metelka
Director of Product Management, Experimentation, Amplitude
Culture of experimentation
Perspectives
August 28, 2025
Experimentation Is a Culture, Not a Task
Image of Audrey Xu
Audrey Xu Leung
Former Global Solution Architect, Amplitude
Amplitude Web Experiment's Rearrange Elements gives marketers a true drag-and-drop user experience
Inside Amplitude
August 27, 2025
Marketers: Test 3x Faster—Now with More Self-Service Capabilities
Nithya Rajendran smiles wearing a scarf.
Nithya Rajendran
Principal Product Manager, Amplitude
Webinar Recap of a talk from Ronny Kohavi and Jheel Jawharkar
Perspectives
August 12, 2025
Webinar Recap: Elevating the Experimentation Maturity Model
Image of Phil Burch
Phil Burch
Former Group Product Marketing Manager, Amplitude
Correlation vs Causation: Learn the Difference
Best Practices
July 28, 2025
Correlation vs Causation: Learn the Difference
Image of Archana Madhavan
Archana Madhavan
Senior Learning Experience Designer, Amplitude
Digital Marketing Teams Experimentation
Perspectives
July 16, 2025
How Digital Marketing Teams Can Use Experimentation to Work Like Data Teams
Image of Audrey Xu
Audrey Xu Leung
Former Global Solution Architect, Amplitude
Webinar Recap Hostinger Amplitude
Customer Stories
June 9, 2025
Webinar Recap: From Guesswork to Growth—How to Build a Data-Informed Business
Artur Bielaczyk, Product Analytics Lead, Hostinger
Artur Bielaczyk
Product Analytics Lead, Hostinger
Amplitude Web Experiment’s newest releases unlock more flexibility for no-code A/B tests, empowering growth teams to drive faster impact
Inside Amplitude
May 15, 2025
Scale Conversion Rate Optimization with One Connected Platform
Katie Barnett headshot
Katie Barnett
Former Director, Product Management, Amplitude
Nimisha Sharath of Uber on a Product 50 award background
Perspectives
May 6, 2025
Rising Fast: 4 Innovation Lessons from Uber’s Nimisha Sharath
marianne headshot
Marianne Ridgeway
Sr. Communications Manager, Amplitude
Spheres running a race, with one sphere out ahead of the others, indicating the benefit you get from self-service experimentation
Perspectives
May 1, 2025
Warehouse-Connected Experimentation is Better for Self-Service—and for Data Warehouses
Katie Barnett headshot
Katie Barnett
Former Director, Product Management, Amplitude