A blue table tennis ball hops up from among a sea of pale table tennis balls, suggesting visibility.
Perspectives
November 17, 2025

How to Appear More Often in ChatGPT: An AI Visibility Deep Dive

Understand how ChatGPT works and how to make your brand appear more often.

Leo Jiang
Leo Jiang
Head of Engineering, AI Products, Amplitude
Magnifying glasses
Perspectives
November 11, 2025
Top Five User Research Pitfalls and How to Avoid Them
Carmen DeCouto headshot
Carmen DeCouto
Group Product Marketing Manager, Amplitude
Aparna Sinha, Vercel
Perspectives
October 22, 2025
Meet the Next Gen Builder: Aparna Sinha, SVP of Product at Vercel
Brynn Haynam
Brynn Haynam
Sr. Director, Brand Marketing, Amplitude
A wave traveling through a blue ribbon, suggesting a vibe like with vibe marketing.
Perspectives
September 23, 2025
Vibe Check Part 1: A Vibe Marketing Strategy Guide
Julia Dillon Headshot
Julia Sholtz
Group Product Marketing Manager, Amplitude
Collaboration tips card
Perspectives
September 18, 2025
9 Collaboration Best Practices for Better Digital Experiences
Julia Dillon Headshot
Julia Sholtz
Group Product Marketing Manager, Amplitude
Market dynamics prove that experimentation is fundamental to driving growth in the age of AI
Perspectives
September 12, 2025
AI Just Raised the Bar on Experimentation
Eric Metelka smiles on a dark background
Eric Metelka
Director of Product Management, Experimentation, Amplitude
Luminance CEO headshot
Perspectives
September 11, 2025
Meet the Next Gen Builder: Eleanor Lightbody, CEO at Luminance
Brynn Haynam
Brynn Haynam
Sr. Director, Brand Marketing, Amplitude
Product-Led Growth Guide: What Is PLG?
Japan flag surrounding graphs
Perspectives
September 10, 2025
AI in Japan: Marketers Are Unlocking Efficiency, Results, and Career Growth
Headshot for Kaori Nieda
Kaori Nieda
Country Manager for Japan, Amplitude
Japan flag surrounding graphs
Perspectives
September 10, 2025
日本のマーケターに聞くAI活用の価値：業務効率、成果、キャリア成長を実現
Headshot for Kaori Nieda
Kaori Nieda
Country Manager for Japan, Amplitude
A colorful calculator
Perspectives
September 4, 2025
What A/B Testing Calculators Get Wrong
Eric Metelka smiles on a dark background
Eric Metelka
Director of Product Management, Experimentation, Amplitude
A disorderly stack of shapes compared to an orderly stack, suggesting the difference between building and buying experimentation platforms.
Perspectives
August 28, 2025
The Evolving Landscape of Experimentation Tooling: Build vs. Buy
Eric Metelka smiles on a dark background
Eric Metelka
Director of Product Management, Experimentation, Amplitude
Culture of experimentation
Perspectives
August 28, 2025
Experimentation Is a Culture, Not a Task
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Audrey Xu Leung
Former Global Solution Architect, Amplitude