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Perspectives
November 11, 2025

Top Five User Research Pitfalls and How to Avoid Them

Still running user research the old way? Learn five common pitfalls holding teams back.

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Carmen DeCouto
Group Product Marketing Manager

Perspectives

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Julia Sholtz
Group Product Marketing Manager, Amplitude

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Making every marketing dollar count

Today’s marketing teams aren’t just asked to launch campaigns. They need to show real business impact—revenue, retention, and customer lifetime value—and prove it fast.

Read about how marketers can use the powerful features across the Amplitude Digital Analytics Platform to move from scattered insights to full-funnel optimization—all in one place, and in real time.

Featured Contributors

Learn about analytics, product, and more from industry experts.

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Katie Barnett
Director, Product Management, Amplitude
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Eric Metelka
Director of Product Management, Experimentation
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Julia Sholtz
Group Product Marketing Manager, Amplitude
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Michele Morales
Senior Product Marketing Manager, Amplitude