Making AI Search Count (and Convert)

AI search is no longer a channel you can afford to monitor from a distance. With AI search dominating brand awareness channels, the question for marketers has shifted from “Does this matter?” to “How are we showing up?”

Georgie Kemp, SEO Lead at VEED, uses Amplitude AI Visibility to move from guessing about brand presence to tracking it systematically: visibility scores, citation rates, competitive share of voice, and revenue tied directly to AI-sourced traffic.

Once you can measure LLM trust, the next question is inevitable: How can you earn more of it?

That’s what Amplitude’s newest AI Visibility features answer.

New ways to prove and improve the impact of AI search

Today’s launch closes the loop by answering not just when you show up in AI search, but also how you show up, and how to show up better. AI Visibility gives you clarity on:

• Does AI give a positive or negative review of my brand when I show up in AI search?
• What can I do to improve my visibility and sentiment in LLMs like ChatGPT, Claude, Gemini, and Google AI Overview?
• How does my investment in improving AI search results move key metrics like traffic, conversion, and revenue?

Sentiment scores: Is AI helping or hurting your brand?

Your visibility score tells you whether you’re showing up in AI search, but sentiment tells you how you’re showing up. Now you can see whether LLMs are describing your brand positively, neutrally, or negatively, broken down by topic, so you know exactly which ones are working in your favor and which ones aren’t. Use these insights to create content that reinforces your strengths and addresses misconceptions.

Recommendations: How can I improve my performance in AI search?

Knowing you have a visibility gap is one thing, and knowing what to do about it is another. The new recommendations page offers targeted guidance based on competitor content gaps and URL-level citation data, as well as opportunities to fix agent blockers and negative sentiment. You can take this information directly into AI Visibility’s content generation tool to create content that will improve your visibility.

Events and tracking: Does improving your AI Visibility lead to traffic and conversions?

Most teams are checking AI visibility in one tool and conversion data in another, but the connection between the two never gets made. AI Visibility events and trends now live directly inside Amplitude Analytics alongside your traffic, conversion, and revenue data, so you can see whether improvements in your visibility score drove higher-quality customers. You don’t even have to do the analysis yourself. Simply have a conversation with Global Agent, and it will pull the reports you need to make a business case for your AI visibility strategy.

Ecosystem: Expanded AI coverage and MCP access

Where are you working today? AI Visibility will meet you there, with events and insights available in your preferred AI tools through Amplitude MCP. We’ve also pre-built five Claude skills for you to generate content that addresses your specific competitors, sentiment, and topics, then connect it back to your CMS. Try them for free.

More data means better insights. That’s why our latest release also includes popular models like Gemini and Claude, as well as customizable prompt volume and update frequencies, so that you know exactly what customers see in AI search results. Note: This capability is exclusively available in Amplitude’s AI Visibility add-on.

Ready to turn AI search into a growth channel?

AI search is a strategic bet that takes time and investment (just like SEO), but getting started only takes a few minutes. Every Amplitude account includes AI Visibility at no cost. Get the latest competitive insights, sentiment analysis, actionable recommendations, and optimized content generation, all in one place.