Platform

AI

AI Agents
Sense, decide, and act faster than ever before
AI Visibility
See how your brand shows up in AI search
AI Feedback
Distill what your customers say they want
Amplitude MCP
Insights from the comfort of your favorite AI tool

Insights

Product Analytics
Understand the full user journey
Marketing Analytics
Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Heatmaps
Visualize clicks, scrolls, and engagement

Action

Guides and Surveys
Guide your users and collect feedback
Feature Experimentation
Innovate with personalized product experiences
Web Experimentation
Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
Activation
Unite data across teams

Data

Warehouse-native Amplitude
Unlock insights from your data warehouse
Data Governance
Complete data you can trust
Security & Privacy
Keep your data secure and compliant
Integrations
Connect Amplitude to hundreds of partners
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions →

Industry

Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions

Use Case

Acquisition
Get users hooked from day one
Retention
Understand your customers like no one else
Monetization
Turn behavior into business

Team

Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Executive
Power decisions, shape the future

Size

Startups
Free analytics tools for startups
Enterprise
Advanced analytics for scaling businesses
Resources

Learn

Blog
Thought leadership from industry experts
Resource Library
Expertise to guide your growth
Compare
See how we stack up against the competition
Glossary
Learn about analytics, product, and technical terms
Explore Hub
Detailed guides on product and web analytics

Connect

Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Partners
Accelerate business value through our ecosystem

Support & Services

Customer Help Center
All support resources in one place: policies, customer portal, and request forms
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Professional Services
Drive business success with expert guidance and support
Product Updates
See what's new from Amplitude

Tools

Benchmarks
Understand how your product compares
Templates
Kickstart your analysis with custom dashboard templates
Tracking Guides
Learn how to track events and metrics with Amplitude
Maturity Model
Learn more about our digital experience maturity model
Pricing
LoginContact salesGet started

AI

AI AgentsAI VisibilityAI FeedbackAmplitude MCP

Insights

Product AnalyticsMarketing AnalyticsSession ReplayHeatmaps

Action

Guides and SurveysFeature ExperimentationWeb ExperimentationFeature ManagementActivation

Data

Warehouse-native AmplitudeData GovernanceSecurity & PrivacyIntegrations
Amplitude Solutions →

Industry

Financial ServicesB2BMediaHealthcareEcommerce

Use Case

AcquisitionRetentionMonetization

Team

ProductDataEngineeringMarketingExecutive

Size

StartupsEnterprise

Learn

BlogResource LibraryCompareGlossaryExplore Hub

Connect

CommunityEventsCustomersPartners

Support & Services

Customer Help CenterDeveloper HubAcademy & TrainingProfessional ServicesProduct Updates

Tools

BenchmarksTemplatesTracking GuidesMaturity Model
LoginSign Up

BLACC Voices at Amplitude: Celebrating Black History Month

In celebration of Black History Month, BLACC Ampliteers share their experiences and perspectives on the future of diversity in tech.
Company

Feb 28, 2025

7 min read

Brittney Lee

Brittney Lee

Senior Talent Operations Coordinator, Amplitude

Black History Month image featuring Amplitude's geometric motifs in the black, red, green, and yellow of Black History Month.

From February 1 to March 1, Black History Month is a time for reflection, celebration, and recognition of the profound contributions of the Black community. From pioneering leaders in civil rights and social justice to innovators in science, technology, and the arts, Black history is deeply woven into the fabric of our nation’s past, present, and future.

Black Americans continue to drive progress breaking barriers, leading movements, and shaping industries. As we honor this legacy, we also look to the future—amplifying Black voices, fostering opportunity, and building lasting impact in fields like technology, business, and beyond.

In celebration of Black History Month at Amplitude, we had the privilege of speaking with fellow Ampliteers who are part of our BLACC (Black Leaders at Amplitude Creating Change) employee resource group:

  • Ilankir Matungulu, Senior Product Manager
  • Joy Udom, Associate General Counsel, Commercial International

Can you tell us about your background and what led you to your current role at Amplitude?

Ilankir Matungulu: I was born in Kinshasa, DR Congo, and spent roughly half of my childhood in Maryland. I studied computer engineering in college and then worked at a multinational corporation first as an engineer, then as a project manager, building software for power plants across North America, EMEA, and Asia. My focus was on creating data acquisition software that provided plant engineering and plant managers with clear insights into equipment performance, as well as the key metrics they were responsible for so that they could make the right decisions to improve day-to-day plant operations.

After several years, I decided to pursue an MBA, and I was looking for Product Management opportunities, and that’s when I came across Amplitude. Given that my career revolved around making data more accessible for better decision-making, I applied for an internship role and got the offer. Now, I’m a senior product manager on the Core Analytics team.

Joy Udom: I am Nigerian, and I relocated to the United Kingdom over two decades ago. I studied law and qualified to practice law both in Nigeria and the UK. My law practice eventually led me to work in-house for several multinationals. I enjoy being an in-house lawyer because I enjoy the intersection between providing legal advice and pragmatically solving real business problems. I naturally gravitated toward the technology sector because the industry is dynamic, fast-moving, relatable, and relevant. I currently work as an Associate General Counsel here at Amplitude. My core responsibility is to provide legal support to our EMEA and APAC Go-to-Market teams. I enjoy speaking to Amplitude customers daily, driving operational efficiency internally, and challenging myself to keep abreast of new product launches.

What does Black History Month mean to you, both personally and professionally?

Ilankir Matungulu: Black History Month is a reminder of how far the US has come with respect to inequalities, but also a reminder that there is still more work to do.

I see it as a time for leaders and innovators to receive flowers for all that they have contributed to shaping the world we live in and to shed light on past contributions that are often not acknowledged.

Joy Udom: Black History Month is a time when we actively raise awareness and remember the historical and present struggles of inequalities in our society. It is a time to reflect on and acknowledge the progress we have made in this struggle and then to refresh our resolve to keep building a society with equal opportunity for all persons.

Can you share a Black leader, historical figure, or mentor who has inspired your journey?

Ilankir Matungulu: I am fortunate to stand on the shoulders of many giants who made the path easier for me, but the two names I want to mention are Patrice Lumumba and Dr. Martin Luther King, Jr.

Lumumba was one of the leaders of the independence movement in my native DRC, and MLK was a very influential civil rights leader in the US. I would not have had the opportunities I’ve had without their sacrifices.

Joy Udom: So many black leaders have inspired and continue to inspire me. One person who stands out is Chimamanda Ngozi Adichie, a renowned author and activist who has used the power of her writing and stories to advocate for equality and to amplify the voices of the marginalized. Her

How has your cultural background shaped your career and experience at Amplitude?

Ilankir Matungulu: Having grown up across Congo, the US, and Cameroon with classmates from all over the world, I’ve always been comfortable around people from places different than mine and with wide-ranging experiences. In many ways, Amplitude’s global team composition feels like a natural extension of my multicultural upbringing. This has made it easy for me to relate to and connect with the people I work alongside. I’m also multilingual, and that has come in handy on a few customer calls, too.

Joy Udom: I grew up in a family and community where humility is at the heart of how we relate to each other. I was raised to never settle and to always push boundaries. From an early age, I was given responsibilities that I had to own. One of the things that attracted me to Amplitude was the HOG (Humility, Ownership, Growth mindset) culture because it aligns very closely with the values I was raised with. I really enjoy working with people from diverse cultures and backgrounds and yet similar values.

What advice would you give to young Black professionals entering the tech industry?

Ilankir Matungulu: Don’t underestimate the importance of building strong networks, and seek out both formal and informal mentorship opportunities. Professional organizations and conferences have provided me with unique opportunities to connect with peers, share experiences, and learn from those who have successfully navigated similar paths. I have been part of the National Society of Black Engineers (NSBE), Toastmasters International, and Management Leadership for Tomorrow (MLT). These organizations have been instrumental in my personal and professional development.

Joy Udom: Don’t be afraid to be your authentic self; build connections both within your company and the wider tech industry. Also, do not second guess yourself; go for roles, projects, and opportunities you believe in because after you ride on the courage of your success, many others will follow you.

Interested in shaping the future of digital products alongside leaders like Ilankir and Joy? Visit our careers site to see how you can make an impact at Amplitude.

About the author
Brittney Lee

Brittney Lee

Senior Talent Operations Coordinator, Amplitude

More from Brittney

Brittney is the Senior Talent Operations Coordinator and Early Careers Program Lead at Amplitude. She supports the operational aspects of the talent acquisition team and spearheads university recruiting efforts. Outside of work, Brittney enjoys traveling and exploring new food spots throughout the Bay Area.

More from Brittney
Topics

Life at Amplitude

DEI

Employee Resource Group

Platform
  • Product Analytics
  • Feature Experimentation
  • Feature Management
  • Web Analytics
  • Web Experimentation
  • Session Replay
  • Activation
  • Guides and Surveys
  • AI Agents
  • AI Visibility
  • AI Feedback
  • Amplitude MCP
Compare us
  • Adobe
  • Google Analytics
  • Mixpanel
  • Heap
  • Optimizely
  • Fullstory
  • Pendo
Resources
  • Resource Library
  • Blog
  • Product Updates
  • Amp Champs
  • Amplitude Academy
  • Events
  • Glossary
Partners & Support
  • Contact Us
  • Customer Help Center
  • Community
  • Developer Docs
  • Find a Partner
  • Become an affiliate
Company
  • About Us
  • Careers
  • Press & News
  • Investor Relations
  • Diversity, Equity & Inclusion
Terms of ServicePrivacy NoticeAcceptable Use PolicyLegal
EnglishJapanese (日本語)Korean (한국어)Español (Spain)Português (Brasil)Português (Portugal)FrançaisDeutsch
© 2025 Amplitude, Inc. All rights reserved. Amplitude is a registered trademark of Amplitude, Inc.
Blog
InsightsProductCompanyCustomers
Topics

101

AI

APJ

Acquisition

Adobe Analytics

Amplify

Amplitude Academy

Amplitude Activation

Amplitude Analytics

Amplitude Audiences

Amplitude Community

Amplitude Feature Experimentation

Amplitude Guides and Surveys

Amplitude Heatmaps

Amplitude Made Easy

Amplitude Session Replay

Amplitude Web Experimentation

Amplitude on Amplitude

Analytics

B2B SaaS

Behavioral Analytics

Benchmarks

Churn Analysis

Cohort Analysis

Collaboration

Consolidation

Conversion

Customer Experience

Customer Lifetime Value

DEI

Data

Data Governance

Data Management

Data Tables

Digital Experience Maturity

Digital Native

Digital Transformer

EMEA

Ecommerce

Employee Resource Group

Engagement

Event Tracking

Experimentation

Feature Adoption

Financial Services

Funnel Analysis

Getting Started

Google Analytics

Growth

Healthcare

How I Amplitude

Implementation

Integration

LATAM

Life at Amplitude

MCP

Machine Learning

Marketing Analytics

Media and Entertainment

Metrics

Modern Data Series

Monetization

Next Gen Builders

North Star Metric

Partnerships

Personalization

Pioneer Awards

Privacy

Product 50

Product Analytics

Product Design

Product Management

Product Releases

Product Strategy

Product-Led Growth

Recap

Retention

Startup

Tech Stack

The Ampys

Warehouse-native Amplitude

Recommended Reading

article card image
Read 
Customers
The Future is Data-Driven: Introducing the Winners of the Ampy Awards 2025

Dec 2, 2025

6 min read

article card image
Read 
Insights
Marketing Analytics in 2026: Predictions from the People Who Measure Everything

Nov 25, 2025

9 min read

article card image
Read 
Customers
Amplitude Pathfinder: How Dan Grainger Bet on Amplitude & Won

Nov 25, 2025

16 min read

article card image
Read 
Product
Getting Started: Driving Product Engagement by Obsessing Over Activation

Nov 24, 2025

4 min read

Explore Related Content

Integration
Using Behavioral Analytics for Growth with the Amplitude App on HubSpot

Jun 17, 2024

10 min read

Personalization
Identity Resolution: The Secret to a 360-Degree Customer View

Feb 16, 2024

10 min read

Product
Inside Warehouse-native Amplitude: A Technical Deep Dive

Jun 27, 2023

15 min read

Guide
5 Proven Strategies to Boost Customer Engagement

Jul 12, 2023

Video
Designing High-Impact Experiments

May 13, 2024

Startup
9 Direct-to-consumer Marketing Tactics to Accelerate Ecommerce Growth

Feb 20, 2024

10 min read

Growth
Leveraging Analytics to Achieve Product-Market Fit

Jul 20, 2023

10 min read

Product
iFood Serves Up 54% More Checkouts with Error Message Makeover

Oct 7, 2024

9 min read