Blog

Amplitude Feature Experimentation

Market dynamics prove that experimentation is fundamental to driving growth in the age of AI
Perspectives
September 12, 2025
AI Just Raised the Bar on Experimentation
Eric Metelka smiles on a dark background
Eric Metelka
Director of Product Management, Experimentation
Meet the team: Eric Metelka
Inside Amplitude
September 3, 2025
Meet the Team: Eric Metelka, Experimentation Director
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Paul Morrill
Senior Copywriter, Brand Marketing
A disorderly stack of shapes compared to an orderly stack, suggesting the difference between building and buying experimentation platforms.
Perspectives
August 28, 2025
The Evolving Landscape of Experimentation Tooling: Build vs. Buy
Eric Metelka smiles on a dark background
Eric Metelka
Director of Product Management, Experimentation
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Customer Stories
August 4, 2025
7 Cups Scales Emotional Support and Increases Revenue With Amplitude
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Glen Moriarty
Founder & CEO of 7 Cups
Woman typing at computer
Customer Stories
May 14, 2025
From Scholarship to Growth: How Correcto Boosted Activation by 208%
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Abraham López Lee
Co-Founder & CEO at Correcto
Graphic suggesting that warehouse-connected experimentation is providing a personalized experience
Perspectives
May 9, 2025
Personalize Faster with Warehouse-Connected Experimentation
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Katie Barnett
Director, Product Management, Amplitude
North Star SaaS Provider, two men sharing a clever work insight with laptops in front of them
Customer Stories
December 20, 2024
North Star Metric: How a Top SaaS Provider Set Retention Records
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Ari Hoffman
Director of Customer Advocacy and Community
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Customer Stories
December 13, 2024
BandLab Shapes the Future of Music Through Data and Experimentation
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Justin Liu
Product Manager at BandLab
How Amplitude Uses Amplitude for No-Code Web Experimentation
Inside Amplitude
November 15, 2024
How Amplitude Uses Amplitude for No-Code Web Experimentation
Colin Craft, Sr. Website Specialist at Amplitude
Colin Craft
Sr. Website Specialist
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Customer Stories
October 7, 2024
iFood Serves Up 54% More Checkouts with Error Message Makeover
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Barbara Gomes
Group Product Manager at iFood
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Customer Stories
September 27, 2024
ITVX’s User Conversion Rate Soars by 10% With Amplitude’s Viewer Path Insights
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Lee Marshall
Director of Product, Growth at ITVX
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Customer Stories
September 11, 2024
Build Loyalty with an Analytics Platform That Inspires Confidence
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Conner Sunday
Manager, Customer Marketing & Advocacy